Free Analytics Tools
Understand what's working on your site before locking in to a paid analytics platform. 9 tools listed.

Plausible Analytics
Lightweight, privacy-friendly web analytics. Open source, self-host free. Cloud from $9/mo.

PostHog
Open source product analytics with session recordings, feature flags, and A/B testing.

Umami
Simple, fast, privacy-focused open source web analytics.

Google Analytics 4
Google's free analytics. Event-based tracking with AI insights. Unlimited.

Amplitude
Digital analytics platform with behavioral insights. 50K MTUs free.

Countly
Open source product analytics for mobile, web, and desktop apps.

Pirsch Analytics
Privacy-friendly, cookie-free analytics. Simple and lightweight.

Matomo
Open source web analytics with 100% data ownership. Self-host for free.

Mixpanel
Product analytics with funnels, cohorts, and retention. 20M events/month free.