Matomo

Matomo is one of the most established open source analytics platforms, used by over 1 million websites worldwide since 2007. It gives you 100% ownership of your data, which is particularly important for businesses that need GDPR compliance without compromises.

Full Analytics Suite

Unlike lightweight alternatives, Matomo includes features typically found in premium tools: heatmaps, session recordings, A/B testing, funnels, and custom reports. All of this is available for free when self-hosted.

What You Get

• Web analytics - Visitors, pageviews, bounce rates, and engagement metrics
• Heatmaps - Visualize where users click and how far they scroll
• Session recordings - Watch real user sessions to identify friction
• A/B testing - Test page variations and measure results
• Funnels - Track conversion paths and identify drop-off points
• Tag manager - Built-in tag management without needing a separate tool
• Custom reports - Build reports tailored to your specific KPIs

Self-Host or Cloud

Self-hosting is free with no data limits. The cloud version starts at $23/month. Matomo also has a dedicated WordPress plugin that makes installation on WordPress sites straightforward.