Microsoft Clarity

Microsoft Clarity records what visitors do on your site and shows it back to you as session replays and heatmaps. It is used on more than 2 million sites and apps, from solo bloggers to large ecommerce stores. There is only one plan and it is free, with no traffic cap.

What the free plan gives you

• Session recordings of real visits, with key moments and rage clicks highlighted
• Click, scroll and area heatmaps for any page
• AI summaries of recordings and heatmaps, and an AI chat that answers questions about your data
• An AI Visibility report showing which AI bots crawl your site and how AI systems cite your brand
• Mobile SDKs for Android, iOS, Flutter and React Native
• Integrations with Google Analytics and other tools, a browser extension and an MCP server
• No limit on traffic, and the homepage states it is free forever

Where the free plan stops

There is no paid tier to upgrade to, so the limits are practical ones. Clarity samples recordings on very high-traffic sites, it is not a replacement for a pageview analytics tool, and data retention is shorter than in a paid tool like Hotjar or FullStory. It also processes data on Microsoft servers, which some privacy policies will not allow. Microsoft's business model here is data for its own advertising and AI products, not your subscription.

Who it suits

Almost any site that wants to see where people get stuck should install it alongside a privacy-focused analytics tool. Skip it only if your compliance rules prohibit third-party session recording, or if you need long retention and enterprise controls that only a paid product provides.