Amplitude

Freemium

Digital analytics platform with behavioral insights. 50K MTUs free.

Generous Free Tier

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About Amplitude

Amplitude is a digital analytics platform focused on understanding user behavior at scale. Used by companies like Atlassian, PayPal, and Walmart, the free Starter plan provides access to the same core analytics engine with generous limits.

Behavioral Analytics

Amplitude helps you understand not just what users do, but why they do it. The segmentation and cohort analysis tools let you break down user behavior by any combination of properties and actions.

What You Get on the Free Plan

50,000 monthly tracked users - Generous limit for early and mid-stage products
Unlimited events - No cap on the number of events you can track
Core analytics - Segmentation, funnels, retention, and user paths
Unlimited team members - No seat limits on the free plan
Standard integrations - Connect with popular data sources and destinations

What to Know

The free plan is powerful but has a learning curve. Amplitude's interface is designed for product teams and data analysts, so it can feel overwhelming if you are used to simpler tools. Predictive analytics and advanced cohort features require paid plans starting at custom pricing.

Key Features

Behavioral analytics

Funnel analysis

User segmentation

Retention analysis

Pathfinder

Experiment (A/B testing)

Data governance

Pros & Cons

Generous free tier

Powerful segmentation

Great for product teams

Steep learning curve

Can be overwhelming

Expensive paid tiers

The free plan in practice

What you can actually do on Amplitude's free plan (50K monthly tracked users), where it stops, and when it's worth paying.

What you can do free

50K MTUs
Unlimited events
Core analytics
Unlimited team members
Standard integrations

Where it stops

Limited behavioral cohorts
No predictive analytics
Community support only

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limit (50K monthly tracked users). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.