Amplitude

Amplitude is a digital analytics platform focused on understanding user behavior at scale. Used by companies like Atlassian, PayPal, and Walmart, the free Starter plan provides access to the same core analytics engine with generous limits.

Behavioral Analytics

Amplitude helps you understand not just what users do, but why they do it. The segmentation and cohort analysis tools let you break down user behavior by any combination of properties and actions.

What You Get on the Free Plan

• 50,000 monthly tracked users - Generous limit for early and mid-stage products
• Unlimited events - No cap on the number of events you can track
• Core analytics - Segmentation, funnels, retention, and user paths
• Unlimited team members - No seat limits on the free plan
• Standard integrations - Connect with popular data sources and destinations

What to Know

The free plan is powerful but has a learning curve. Amplitude's interface is designed for product teams and data analysts, so it can feel overwhelming if you are used to simpler tools. Predictive analytics and advanced cohort features require paid plans starting at custom pricing.