Mixpanel

Mixpanel is a product analytics platform used by thousands of companies to understand how users interact with their products. The free plan is remarkably generous at 20 million events per month, making it accessible for startups of any size.

Event-Based Analytics

Unlike pageview-based tools, Mixpanel tracks events: actions users take inside your product. This lets you answer questions like "How many users completed onboarding?" or "What percentage of users who added items to cart actually purchased?"

What You Get on the Free Plan

• 20 million events per month - One of the most generous free tiers in analytics
• Unlimited saved reports - Create and save as many reports as you need
• Funnels - Track conversion through multi-step flows
• Retention analysis - Measure how often users return
• User flows - Visualize the paths users take through your product
• Integrations - Connect with your data warehouse, CDP, and other tools

What to Know

The free plan limits you to 5 saved cohorts and has reduced data history compared to paid tiers. Group analytics (analyzing companies instead of individual users) requires a paid plan. But 20M events per month is enough for most products well into their growth phase.