Metricool

Freemium

All-in-one social scheduling, analytics, and ads dashboard

Limited Free Tierfrom €16/mo

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About Metricool

Metricool combines scheduling, analytics, competitor tracking, and ad management in one dashboard. Its forever-free plan lets you manage 1 brand, schedule up to 20 posts per month, track 5 competitors, and view 30 days of analytics.

Key Features

Cross-network scheduling

Analytics and reporting

Competitor analysis

Ad campaign management

Unified inbox

Pros & Cons

Strong analytics even on free tier

Genuine forever-free plan

Ads + organic in one place

No LinkedIn/X on free plan

Low 20-post monthly cap

The free plan in practice

What you can actually do on Metricool's free plan (1 brand, 20 scheduled posts/month (excludes LinkedIn & X)), where it stops, and when it's worth paying.

What you can do free

1 brand with most social networks
20 scheduled posts per month
5 competitor profiles
30 days of analytics
AI social media assistant

Where it stops

LinkedIn and X/Twitter not included on free plan
Only 20 posts per month
Analytics limited to 30 days
Single brand only

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limit (1 brand, 20 scheduled posts/month (excludes LinkedIn & X)). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back. Paid plans start at €16/mo.