Ghost

Open Source

Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by…

Unlimited Free TierOpen Source

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About Ghost

Ghost is a website builders tool for getting a site online. In its own words: Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more.

What the free plan gives you

Free and open source to self-host.

Because Ghost is open source, the ceiling is your own infrastructure rather than a billing page. Self-hosting costs nothing but your time, and a hosted plan is there if you would rather not run it.

What it does

Ghost covers eASY SITE DESIGN, aDVANCED CREATOR TOOLS, native analytics., offers & promotions., iNTEGRATIONS.

When you would pay

You may never need to. The free tier is not a funnel step here, so the sensible move is to use it until something it genuinely cannot do forces the question.

We list Ghost because the free plan was checked against its own pricing page, not because a vendor asked. If it has changed, tell us and we will re-check it.

Key Features

EASY SITE DESIGN

ADVANCED CREATOR TOOLS

Native analytics.

Offers & promotions.

INTEGRATIONS

Publishers

404 Media

Tangle

Pros & Cons

Open source — self-host it for nothing

Free tier has no hard usage ceiling

Covers eASY SITE DESIGN on the free plan

Free plan verified against the vendor's pricing page

Vendor does not publish a clear free-plan breakdown

The free plan in practice

What you can actually do on Ghost's free plan (Free and open source to self-host), where it stops, and when it's worth paying.

When to upgrade to a paid plan

Ghost is open source, so self-hosting is free and unlimited. The only reason to pay is convenience: choose a hosted or cloud option when you'd rather not run and maintain it yourself, or need official support.