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Best lists / Best free email marketing tools

Best free email marketing tools

6
Tools ranked
6
With a free plan
Kit
Top pick

Updated June 2026 ยท Independent, no paid placements

Every tool here has a real free plan, not a 30-day trial. I ranked them on how far the free tier gets you before you have to pay, then on whether the editor and automations are good enough to keep using once you do.

If you are just collecting your first few hundred subscribers, start at the top.

At a glance

#ToolBest forFree tier
1KitCreators and newsletters10,000 subscribers
2BrevoContact-based sending100,000 contacts, 300 emails/day
3MailerLiteSmall lists that want polish500 subscribers, 12,000 emails/mo
4BeehiivNewsletters chasing growth2,500 subscribers, unlimited sends
5EmailOctopusCheapest path past the free tier2,500 subscribers
6SenderFree automation2,500 subscribers, 15,000 emails/mo
Kit logo
#1

Kit

Top pickGenerous Free Tier

Best for: Creators and newsletters

Kit screenshot

Creator-focused email marketing with 10,000 subscribers free.

Kit gives you up to 10,000 subscribers free, which is the most generous real ceiling on this list. The free plan includes unlimited broadcasts and landing pages, so a newsletter can run for a long time before paying. Automations are limited until you upgrade, but for pure sending it is hard to beat.

What's good

  • Huge free subscriber limit
  • Clean creator-focused interface
  • No branding on free plan
  • Sell digital products for free

What's not

  • Limited to 1 automation on free plan
  • No A/B testing on free plan
  • Less suited for e-commerce

Pricing

Free plan available

Visit Kit Read review
Brevo logo
#2

Brevo

Generous Free Tier

Best for: Contact-based sending

Brevo screenshot

All-in-one marketing platform with 300 emails/day free and unlimited contacts.

Brevo counts contacts, not sends, so you can store 100,000 contacts free and only hit the 300-emails-per-day cap. That makes it a strong pick if you have a big list but email it occasionally. The same account also does SMS and a basic CRM.

What's good

  • Unlimited contacts on free plan
  • Multi-channel marketing
  • Built-in CRM
  • Transactional email support

What's not

  • Daily email limit on free plan
  • Brevo branding on free plan
  • Interface can feel cluttered

Pricing

Free plan available

Visit Brevo Read review
MailerLite logo
#3

MailerLite

Generous Free Tier

Best for: Small lists that want polish

MailerLite screenshot

Email marketing with 500 subscribers and 12,000 emails/month free. Best-in-class editor.

MailerLite's free plan covers 500 subscribers and 12,000 emails a month, with the cleanest editor and automation builder in this price bracket (free). It is the one I recommend when someone wants their first emails to look good without fighting the tool.

What's good

  • Very generous free tier
  • Easy to use
  • Great deliverability
  • Landing page builder included

What's not

  • Branding on free plan
  • Approval process for new accounts
  • Template selection limited on free tier

Pricing

Free plan available

Visit MailerLite Read review
Beehiiv logo
#4

Beehiiv

Generous Free Tier

Best for: Newsletters chasing growth

Beehiiv screenshot

Newsletter platform with 2,500 subscribers, unlimited sends, and built-in growth tools.

Beehiiv gives 2,500 subscribers free with unlimited sends and built-in growth and referral tools aimed at newsletters specifically. If the plan is to turn the newsletter into the product, this is the one to test.

What's good

  • Unlimited sends on free plan
  • Built specifically for newsletters
  • Strong growth tools
  • Clean modern interface
  • Up to 3 newsletters on one account

What's not

  • No automations on free plan
  • Monetization requires paid plan (/mo)
  • Beehiiv branding on free plan
  • No transactional email

Pricing

Free plan available

Visit Beehiiv Read review
EmailOctopus logo
#5

EmailOctopus

Generous Free Tier

Best for: Cheapest path past the free tier

EmailOctopus screenshot

Simple email marketing with 2,500 subscribers and 10,000 emails/month free.

EmailOctopus covers 2,500 subscribers free and has some of the lowest paid pricing once you outgrow it. Fewer bells and whistles, but if budget is the whole point, it earns its spot.

What's good

  • Generous free tier
  • Very simple to use
  • Affordable paid plans

What's not

  • Fewer features than competitors
  • Basic automation
  • Limited templates

Pricing

Free plan available

Visit EmailOctopus Read review
Sender logo
#6

Sender

Generous Free Tier

Best for: Free automation

Sender screenshot

Email and SMS marketing with 2,500 subscribers and 15,000 emails/month free.

Sender includes 2,500 subscribers and 15,000 emails a month free, and unlike most rivals it leaves automations on in the free tier. Good for a small store that wants abandoned-cart flows without paying yet.

What's good

  • Generous free plan
  • Full automation included
  • Good deliverability
  • Easy to use

What's not

  • Sender branding on free plan
  • Smaller template library
  • Less well-known

Pricing

Free plan available

Visit Sender Read review

How I ranked these

  • Size of the free subscriber and send limit
  • Whether automations and signup forms are included free
  • How painful the jump to the first paid tier is
  • Deliverability and editor quality

Rankings are based on research, not paid placement. Some links are affiliate links, which never change where a tool ranks.

FAQ

Which free email tool gives the most subscribers?

Kit, at up to 10,000 subscribers on its free plan. Brevo technically stores more contacts (100,000) but caps you at 300 emails a day.

Are these free trials or real free plans?

Real free plans. Anything that is only a trial (like Moosend) is noted as such and ranked lower.

Do the free plans include automations?

Some do (Sender, partially MailerLite and Brevo); others gate automations behind the first paid tier. The blurbs call this out per tool.

Browse all free email marketing tools