MailerLite
FreemiumEmail marketing with 500 subscribers and 12,000 emails/month free. Best-in-class editor.
Free plan checked against MailerLite's pricing page on . Re-checked monthly.
About MailerLite
MailerLite is an email marketing platform known for its clean interface and genuinely useful free tier. Founded in 2010, it serves over 1 million businesses worldwide and has built a reputation for high deliverability rates.
Built for Small Businesses
MailerLite does not try to be everything. It focuses on email marketing and does it well: newsletters, automations, landing pages, and signup forms. The drag-and-drop editor is intuitive enough for non-designers to create professional-looking emails.
What You Get on the Free Plan
- 1,000 subscribers - Enough for most early-stage businesses and side projects
- 12,000 emails per month - Send up to 12 campaigns to your full list each month
- Email automations - Set up welcome sequences and basic automated workflows
- Landing pages - Create standalone pages to capture leads
- Signup forms and popups - Grow your list with embedded forms and exit-intent popups
- Website builder - Build a simple website alongside your email campaigns
What to Know
The free plan includes MailerLite branding on your emails. Newsletter templates are limited to the paid plan, but the drag-and-drop editor gives you plenty of flexibility to build your own.
Key Features
Pros & Cons
The free plan in practice
What you can actually do on MailerLite's free plan (250 subscribers, 2,500 emails/mo), where it stops, and when it's worth paying.
What you can do free
- 250 subscribers
- 2,500 emails/month
- Email automations
- Landing pages
- Signup forms
- Website builder
Where it stops
- 250 subscriber cap (reduced from 500 in Sept 2026)
- 2,500 email/mo cap (reduced from 12,000)
- No newsletter templates on free plan
- Limited automations
- Single user seat
When to upgrade to a paid plan
Stay free until you approach 500 subscribers or 12,000 sends a month. Upgrade (from ~$9/mo) the moment you cross that, or sooner if you need to remove the MailerLite footer logo, use the HTML editor, or auto-resend to people who didn't open.
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Also replaces
MailerLite is a European tool. See its verified GDPR compliance and EU data-hosting profile on EuropeanMartech.
What's the free tier actually like?
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