MailerLite
FreemiumEmail marketing with 250 subscribers and 2,500 emails/month free, plus automations and a landing page.
Free plan checked against MailerLite's pricing page on . Re-checked monthly.
About MailerLite
MailerLite is an email marketing platform known for its clean interface and genuinely useful free tier. Founded in 2010, it serves over 1 million businesses worldwide and has built a reputation for high deliverability rates.
Built for Small Businesses
MailerLite does not try to be everything. It focuses on email marketing and does it well: newsletters, automations, landing pages, and signup forms. The drag-and-drop editor is intuitive enough for non-designers to create professional-looking emails.
What You Get on the Free Plan
- 250 subscribers - Enough to start a brand-new list; sending locks above 250 active subscribers
- 2,500 emails per month - Roughly ten emails to a full 250-person list each month
- Email automations - Set up welcome sequences and basic automated workflows
- Landing pages - Create standalone pages to capture leads
- Signup forms and popups - Grow your list with embedded forms and exit-intent popups
- Website builder - Build a simple website alongside your email campaigns
What to Know
The free plan includes MailerLite branding on your emails. Newsletter templates are limited to the paid plan, but the drag-and-drop editor gives you plenty of flexibility to build your own.
Key Features
Pros & Cons
The free plan in practice
What you can actually do on MailerLite's free plan (250 subscribers, 2,500 emails/mo), where it stops, and when it's worth paying.
What you can do free
- 250 subscribers
- 2,500 emails/month
- 3 active automations (5 steps each)
- 1 landing page
- 1 website
- 3 signup forms
- 2 user seats
- 1 digital product or booking
Where it stops
- 250 subscriber cap; sending locks above it
- 2,500 emails a month
- Up to 3 active automations of 5 steps each
- 1 website, 1 landing page and 3 forms
- MailerLite logo stays on emails
- Knowledge-base support only on free
- API and MCP access are limited and cannot send email
When to upgrade to a paid plan
Stay free until you approach 250 subscribers or 2,500 sends a month. Upgrade (Comfort, from $12/mo) the moment you cross 250 active subscribers, because sending locks above that, or sooner if you need to remove the MailerLite logo, run more than three automations, or auto-resend to people who didn't open.
Categories
Tags
Also replaces
MailerLite is a European tool. See its verified GDPR compliance and EU data-hosting profile on EuropeanMartech.
What's the free tier actually like?
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