
Sender
FreemiumEmail and SMS marketing with 2,500 subscribers and 15,000 emails/month free.
Free plan checked against Sender's pricing page on . Re-checked monthly.

About Sender
Sender is an email and SMS marketing platform that quietly offers one of the most feature-complete free plans in the industry. While bigger names get the attention, Sender delivers more for free than most competitors.
Why Sender Stands Out
Unlike many tools that lock automation behind a paywall, Sender gives you full automation capabilities on the free plan. Premade workflows, triggers, and conditions are all available from day one.
What You Get for Free
- 2,500 subscribers - Enough to build a solid early-stage list
- 15,000 emails per month - A generous send limit for the subscriber count
- Full email automation - Premade workflows and custom automation builder included
- Landing pages and popups - Build signup pages and capture leads on your site
- Transactional email support - Send order confirmations and receipts alongside campaigns
- Drag-and-drop email builder - Clean editor with a solid template library
- Segmentation - Target specific subscriber groups based on behavior
The Trade-offs
Sender branding appears on forms, popups, and emails on the free plan. The template library is smaller than Mailchimp or Brevo. But for raw feature access on a free tier, Sender is hard to beat.
Key Features
Pros & Cons
The free plan in practice
What you can actually do on Sender's free plan (2,500 subscribers, 15,000 emails/mo), where it stops, and when it's worth paying.
What you can do free
- 2,500 subscribers
- 15,000 emails/month
- Full automation
- Popups and forms
- Segmentation
- Reporting
Where it stops
- Sender branding
- Limited templates
- No SMS on free plan
When to upgrade to a paid plan
Free gives you 2,500 subscribers and 15,000 emails a month, automations included. The upgrade trigger is volume: once your list or send count outgrows those numbers, or you want to remove branding, the paid plans are inexpensive and lift the caps.
Categories
Tags
Also replaces
Sender is built in Europe — check its data-residency and GDPR details on EuropeanMartech.
Free Plan Details
| Free Plan | |
| Free Tier | Generous Free Tier |
| User Limit | 2,500 subscribers, 15,000 emails/mo |
| Open Source |
Company Info
| Founded | 2012 |
What's the free tier actually like?
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