EmailOctopus

Freemium

Simple email marketing with 2,500 subscribers and 10,000 emails/month free.

Generous Free Tier

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About EmailOctopus

EmailOctopus is a simple, no-frills email marketing tool that keeps things straightforward. The free plan includes 2,500 subscribers and 10,000 emails per month, which is enough for a growing newsletter or early-stage product.

Simple Email Marketing

EmailOctopus does not try to be an all-in-one marketing platform. It focuses on email campaigns, basic automations, and landing pages. The result is a tool that is fast to learn and easy to use.

What You Get on the Free Plan

2,500 subscribers - Room to grow your early audience
10,000 emails per month - Send up to 4 campaigns per month to your full list
Landing pages - Create simple pages to capture email addresses
Signup forms - Embed forms on your website
Basic automations - Set up welcome sequences and simple workflows
Campaign reports - Track opens, clicks, and unsubscribes

What to Know

EmailOctopus branding appears on free plan emails. The automation features are basic compared to MailerLite or Brevo. But if you want a tool that just sends emails well without overwhelming you with features, it is a solid choice.

Key Features

Email campaigns

Automations

Landing pages

Signup forms

Segmentation

Analytics

Integrations

Pros & Cons

Generous free tier

Very simple to use

Affordable paid plans

Fewer features than competitors

Basic automation

Limited templates

The free plan in practice

What you can actually do on EmailOctopus's free plan (2,500 subscribers), where it stops, and when it's worth paying.

What you can do free

2,500 subscribers
10,000 emails/month
Landing pages
Signup forms
Basic automations
Reports

Where it stops

EmailOctopus branding
Limited templates
Basic automations only

When to upgrade to a paid plan

Stay free up to 2,500 subscribers and 10,000 monthly emails. Upgrade when you pass either limit, or when you need to remove EmailOctopus branding and unlock more advanced automation. Its paid pricing is among the cheapest, so the jump is gentle.