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Omnisend

Freemium

E-commerce email and SMS marketing with 250 contacts and full automation free.

Limited Free Tier
Omnisend website screenshot

About Omnisend

Omnisend is an e-commerce marketing platform that combines email, SMS, and web push notifications in a single tool. It is built specifically for online stores, with deep integrations into Shopify, WooCommerce, and other e-commerce platforms.

Why E-commerce Teams Choose Omnisend

Omnisend is the only free plan that gives you email, SMS, and push notifications together. For online stores, that multi-channel approach drives more sales than email alone.

What You Get for Free

  • 250 contacts - Small but enough to test the platform
  • 500 emails per month - Covers basic campaigns for a new store
  • 60 free SMS credits per month - Send order updates or promotions via text
  • 500 web push notifications per month - Re-engage visitors who left your site
  • Full automation - Pre-built e-commerce workflows like abandoned cart and welcome series
  • Segmentation - Target customers based on purchase behavior and engagement
  • Unlimited landing pages, popups, and forms - Capture leads across your store

The Trade-offs

The 250 contact and 500 email limits are tight. Omnisend branding appears on free plan emails. The best features and integrations are designed for Shopify, so non-Shopify stores get less value. But if you run an online store and want to test email plus SMS plus push notifications together, no other free plan covers all three channels.

Key Features

Email campaigns
SMS marketing
Push notifications
Automation
Segmentation
Popups
Product reviews
E-commerce integrations

Pros & Cons

Full automation on free plan
Multi-channel (email + SMS + push)
Built for e-commerce
Pre-built workflows
Omnisend branding on free plan
Small contact limit
Best features need Shopify

The free plan in practice

What you can actually do on Omnisend's free plan (250 contacts, 500 emails/mo), where it stops, and when it's worth paying.

What you can do free

  • 250 contacts
  • 500 emails/month
  • 500 push notifications
  • 60 SMS
  • Full automation
  • Popups and forms
  • Segmentation

Where it stops

  • Omnisend branding
  • 250 contact limit
  • Limited sends

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limit (250 contacts, 500 emails/mo). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.

Categories

Tags

Startup Friendly

Also replaces

Free Plan Details

Free Plan
Free TierLimited Free Tier
User Limit250 contacts, 500 emails/mo
Open Source

Company Info

Founded2014

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