
Omnisend
FreemiumE-commerce email and SMS marketing with 250 contacts and full automation free.

About Omnisend
Omnisend is an e-commerce marketing platform that combines email, SMS, and web push notifications in a single tool. It is built specifically for online stores, with deep integrations into Shopify, WooCommerce, and other e-commerce platforms.
Why E-commerce Teams Choose Omnisend
Omnisend is the only free plan that gives you email, SMS, and push notifications together. For online stores, that multi-channel approach drives more sales than email alone.
What You Get for Free
- 250 contacts - Small but enough to test the platform
- 500 emails per month - Covers basic campaigns for a new store
- 60 free SMS credits per month - Send order updates or promotions via text
- 500 web push notifications per month - Re-engage visitors who left your site
- Full automation - Pre-built e-commerce workflows like abandoned cart and welcome series
- Segmentation - Target customers based on purchase behavior and engagement
- Unlimited landing pages, popups, and forms - Capture leads across your store
The Trade-offs
The 250 contact and 500 email limits are tight. Omnisend branding appears on free plan emails. The best features and integrations are designed for Shopify, so non-Shopify stores get less value. But if you run an online store and want to test email plus SMS plus push notifications together, no other free plan covers all three channels.
Key Features
Pros & Cons
The free plan in practice
What you can actually do on Omnisend's free plan (250 contacts, 500 emails/mo), where it stops, and when it's worth paying.
What you can do free
- 250 contacts
- 500 emails/month
- 500 push notifications
- 60 SMS
- Full automation
- Popups and forms
- Segmentation
Where it stops
- Omnisend branding
- 250 contact limit
- Limited sends
When to upgrade to a paid plan
Stay on the free plan while you're comfortably under the free plan's limit (250 contacts, 500 emails/mo). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.
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