Loops
FreemiumModern email platform for SaaS. 1,000 contacts and full automation free.
Free plan checked against Loops's pricing page on . Re-checked monthly.
About Loops
Loops is a modern email platform built specifically for SaaS companies. It combines marketing emails and transactional emails in a single tool, so you do not need separate services for newsletters and password reset emails.
Why SaaS Teams Choose Loops
Most email marketing tools are designed for e-commerce or general marketing. Loops is purpose-built for software companies. It understands events, user properties, and product-led workflows out of the box.
What You Get for Free
- 1,000 contacts - Enough for your first few hundred users
- 4,000 emails per 30-day rolling period - Covers both marketing and transactional sends
- Full automation - Build event-driven loops and sequences with no feature restrictions
- Transactional emails - Password resets, welcome emails, and notifications included
- API and webhooks - Integrate directly with your product
- Custom events - Trigger emails based on what users do in your app
The Trade-offs
The 4,000 email cap includes both marketing and transactional sends, so high-volume transactional emails eat into your allowance. The jump to paid is steep at 49 dollars per month. Loops branding appears on free plan emails. But if you are building a SaaS product and want marketing plus transactional email in one place, Loops is purpose-built for that.
Key Features
Pros & Cons
The free plan in practice
What you can actually do on Loops's free plan (1,000 contacts, 4,000 sends/mo), where it stops, and when it's worth paying.
What you can do free
- 1,000 contacts
- 4,000 sends/month
- Full automation
- Transactional emails
- API access
- Custom events
Where it stops
- Loops branding
- 1,000 contact limit
- Limited audience segments
When to upgrade to a paid plan
Stay on the free plan while you're comfortably under the free plan's limit (1,000 contacts, 4,000 sends/mo). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.
Categories
Tags
Loops's AI-stack fit is broken down on That Marketing Buddy on That Marketing Buddy.
What's the free tier actually like?
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