Loops

Loops is a modern email platform built specifically for SaaS companies. It combines marketing emails and transactional emails in a single tool, so you do not need separate services for newsletters and password reset emails.

Why SaaS Teams Choose Loops

Most email marketing tools are designed for e-commerce or general marketing. Loops is purpose-built for software companies. It understands events, user properties, and product-led workflows out of the box.

What You Get for Free

• 1,000 contacts - Enough for your first few hundred users
• 4,000 emails per 30-day rolling period - Covers both marketing and transactional sends
• Full automation - Build event-driven loops and sequences with no feature restrictions
• Transactional emails - Password resets, welcome emails, and notifications included
• API and webhooks - Integrate directly with your product
• Custom events - Trigger emails based on what users do in your app

The Trade-offs

The 4,000 email cap includes both marketing and transactional sends, so high-volume transactional emails eat into your allowance. The jump to paid is steep at 49 dollars per month. Loops branding appears on free plan emails. But if you are building a SaaS product and want marketing plus transactional email in one place, Loops is purpose-built for that.