Mailchimp
Freemium250 contacts and 500 emails/month (250 a day) free. Automations and scheduling are paid.
Free plan checked against Mailchimp's pricing page on . Re-checked monthly.
About Mailchimp
Mailchimp is the most recognizable name in email marketing. The free plan includes 250 contacts and 500 sends per month (250 a day) with access to the drag-and-drop editor and a limited set of templates.
What You Get on the Free Plan
- 250 contacts - Manage a small subscriber list
- 500 sends per month - Roughly 2 campaigns to your full list (250 a day at most)
- Drag-and-drop editor - Build emails visually with templates
- Basic reporting - Track opens, clicks, and subscriber activity
- Signup forms - Create embedded forms and landing pages
- 1 audience - Organize your contacts in a single list
What to Know
Mailchimp's free plan has gotten significantly smaller over the years. At 250 contacts and 500 sends, it is one of the most limited free tiers in email marketing. MailerLite (250 subscribers, 2,500 emails) and Brevo (unlimited contacts, 300 emails/day) offer more sending room. Mailchimp is still a solid product, but the free plan is best viewed as a trial.
Key Features
Pros & Cons
The free plan in practice
What you can actually do on Mailchimp's free plan (250 contacts, 500 sends/mo, 250/day), where it stops, and when it's worth paying.
What you can do free
- 250 contacts
- 500 emails/month
- 250 emails/day limit
- Landing pages
- Website builder
- Marketing CRM
- Forms & popups
- 300+ integrations
Where it stops
- 250 contact limit
- 500 sends/mo cap (reduced from 1,000)
- 250 sends/day cap (reduced from 500)
- Mailchimp branding
- No automations
- 1 audience only
When to upgrade to a paid plan
Stay on the free plan while you're comfortably under the free plan's limit (250 contacts, 500 sends/mo, 250/day). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.
Categories
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Free Plan Details
| Free Plan | |
| Free Tier | Limited Free Tier |
| User Limit | 250 contacts, 500 sends/mo, 250/day |
| Open Source |
Company Info
| Founded | 2001 |
What's the free tier actually like?
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Related Tools
MailerLite
Email marketing with 250 subscribers and 2,500 emails/month free, plus automations and a landing page.
Mailjet
Email marketing and transactional email. 6,000 emails/month free.
Moosend
Email marketing with automation, landing pages, and great deliverability.
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