Mailchimp

Freemium

250 contacts and 1,000 emails/month free with landing pages and CRM.

Limited Free Tier

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About Mailchimp

Mailchimp is the most recognizable name in email marketing. The free plan includes 500 contacts and 1,000 sends per month with access to the drag-and-drop editor and basic templates.

What You Get on the Free Plan

500 contacts - Manage a small subscriber list
1,000 sends per month - Roughly 2 campaigns to your full list
Drag-and-drop editor - Build emails visually with templates
Basic reporting - Track opens, clicks, and subscriber activity
Signup forms - Create embedded forms and landing pages
1 audience - Organize your contacts in a single list

What to Know

Mailchimp's free plan has gotten significantly smaller over the years. At 500 contacts and 1,000 sends, it is one of the most limited free tiers in email marketing. MailerLite (1,000 subscribers, 12,000 emails) and Brevo (unlimited contacts, 300 emails/day) offer substantially more. Mailchimp is still a solid product, but the free plan is best viewed as a trial.

Key Features

Email campaigns

Landing pages

Website builder

Forms & popups

Marketing CRM

Reporting

Creative assistant

Social posting

Pros & Cons

Well-known brand

Good templates

Easy to use

Free plan is now very limited

Gets expensive fast

Contacts counted across audiences

The free plan in practice

What you can actually do on Mailchimp's free plan (250 contacts, 1,000 sends/mo, 500/day), where it stops, and when it's worth paying.

What you can do free

250 contacts
1,000 emails/month
500 emails/day limit
Landing pages
Website builder
Marketing CRM
Forms & popups
300+ integrations

Where it stops

250 contact limit (reduced from 500)
1,000 sends limit
Mailchimp branding
No automations
1 audience only

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limit (250 contacts, 1,000 sends/mo, 500/day). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.