Back to Tools
Mailchimp logo

Mailchimp

Freemium

250 contacts and 1,000 emails/month free with landing pages and CRM.

Limited Free Tier
Mailchimp website screenshot

About Mailchimp

Mailchimp is the most recognizable name in email marketing. The free plan includes 500 contacts and 1,000 sends per month with access to the drag-and-drop editor and basic templates.

What You Get on the Free Plan

  • 500 contacts - Manage a small subscriber list
  • 1,000 sends per month - Roughly 2 campaigns to your full list
  • Drag-and-drop editor - Build emails visually with templates
  • Basic reporting - Track opens, clicks, and subscriber activity
  • Signup forms - Create embedded forms and landing pages
  • 1 audience - Organize your contacts in a single list

What to Know

Mailchimp's free plan has gotten significantly smaller over the years. At 500 contacts and 1,000 sends, it is one of the most limited free tiers in email marketing. MailerLite (1,000 subscribers, 12,000 emails) and Brevo (unlimited contacts, 300 emails/day) offer substantially more. Mailchimp is still a solid product, but the free plan is best viewed as a trial.

Key Features

Email campaigns
Landing pages
Website builder
Forms & popups
Marketing CRM
Reporting
Creative assistant
Social posting

Pros & Cons

Well-known brand
Good templates
Easy to use
Free plan is now very limited
Gets expensive fast
Contacts counted across audiences

Tags

Startup Friendly

Free Plan Details

Free Plan
Free TierLimited Free Tier
User Limit250 contacts, 1,000 sends/mo, 500/day
Open Source

Free plan includes:

  • 250 contacts
  • 1,000 emails/month
  • 500 emails/day limit
  • Landing pages
  • Website builder
  • Marketing CRM
  • Forms & popups
  • 300+ integrations

Limitations:

  • 250 contact limit (reduced from 500)
  • 1,000 sends limit
  • Mailchimp branding
  • No automations
  • 1 audience only

Company Info

Founded2001

Something outdated or missing? Let us know