HeyGen

HeyGen turns a script into a video of an AI presenter, with lip-synced speech in 30+ languages. Marketing teams use it for ads and localisation; L&D teams use it for training modules. The Free plan is ongoing rather than a trial, but it is capped at 3 short videos a month.

What the free plan gives you

• 3 videos per month, each up to 1 minute long
• Export up to 1080p, with a HeyGen watermark
• 1 custom avatar (your own digital twin) plus 500+ stock avatars
• Access to the avatar library, templates and text-to-speech voices
• No credit card required

Where the free plan stops

Three one-minute videos is enough to prove the concept and no more. The watermark makes free output unusable for client work, and the 1-minute cap rules out anything longer than a short social clip. Creator, at $29/mo (or $24/mo billed yearly), gives you 600 credits a month, videos up to 30 minutes, no watermark and 700+ stock avatars. Pro at $49/mo raises that to 1,000 credits and 4K export. Business starts at $149/mo plus $20 per seat with 1,500 credits and 60-minute videos.

Who it suits

The free plan suits someone evaluating whether avatar video fits their brand, or a hobbyist making the occasional short clip. Anyone producing video for an audience, even a small one, will need Creator within the first month. If your team makes several videos a week, compare Business seat pricing against Synthesia before committing.