Hotjar

Freemium

Heatmaps, session recordings, and surveys. 35 daily sessions free.

Limited Free Tier

Free plan checked against Hotjar's pricing page on 2 September 2026. Re-checked monthly.

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About Hotjar

Hotjar combines heatmaps, session recordings, and user feedback tools to help you understand how visitors interact with your website. The free plan provides enough data to identify major usability issues.

What You Get on the Free Plan

35 daily sessions - Heatmaps and recordings for up to 35 sessions per day
Heatmaps - Visualize clicks, scrolls, and mouse movement
Session recordings - Watch real user sessions on your site
Feedback widgets - Collect visitor feedback with on-page surveys
Automatic data capture - No manual event setup needed

What to Know

35 sessions per day is enough for low-traffic sites but insufficient for sites with significant traffic. Hotjar is best used alongside a traditional analytics tool (Plausible, Umami, GA4) to understand the "why" behind your metrics. Paid plans start at $39/month for more sessions.

Key Features

Heatmaps

Session recordings

Surveys

Feedback widgets

Funnels

User interviews

Trends

Pros & Cons

Easy setup

Visual insights

Good free tier for small sites

Small daily session limit

Short data retention

Can slow down site

The free plan in practice

What you can actually do on Hotjar's free plan (35 daily sessions), where it stops, and when it's worth paying.

What you can do free

35 daily sessions
Unlimited heatmaps
Automatic data capture
Feedback widget

Where it stops

35 session limit
No filtering
14-day data retention

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limit (35 daily sessions). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.