Gumshoe

Freemium

AI brand visibility audits with a free first audit

Limited Free Tierfrom $49/audit

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About Gumshoe

Gumshoe runs AI visibility audits showing how ChatGPT, Gemini, Claude, and Perplexity describe your brand, with persona insights and topic tracking. It offers a free first audit with no credit card; paid use is per-audit rather than a subscription.

Key Features

Multi-model brand perception audits

Persona-based prompt simulation

Topic and visibility tracking

Per-audit paid scaling

Pros & Cons

Genuine free audit, no card needed

Pay-per-audit avoids subscription lock-in

Persona-driven insights

Free tier limited to a single audit

Reporting depth varies by paid tier

The free plan in practice

What you can actually do on Gumshoe's free plan (1 free audit (no credit card)), where it stops, and when it's worth paying.

What you can do free

1 free baseline AI visibility audit
Persona insights
Topic tracking
Visibility across multiple AI models

Where it stops

Single audit on free tier
Model/prompt count limited vs. paid
No ongoing subscription monitoring on free

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limit (1 free audit (no credit card)). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back. Paid plans start at $49/audit.