Gumshoe

Gumshoe audits how AI assistants talk about your brand. It builds buyer personas, fires custom prompts at 11 models including ChatGPT, Gemini, Claude, Perplexity and DeepSeek, and reports back what they say. Marketing and SEO teams use it to see where they show up in AI answers. The free tier is the Free Sample Audit: one Visibility Audit run, no credit card.

What the free plan gives you

• 1 one-time Visibility Audit run for a single brand
• Answers pulled from 11 AI models, not just ChatGPT
• AI-inferred buyer personas and the prompts those personas would ask
• No credit card and no time limit on reading the result

The sample audit is a snapshot. It tells you where you stand today, which is usually enough to decide whether AI visibility is a problem worth budget.

Where the free plan stops

• One run only. There is no second audit and no way to re-run after you change your site.
• No monitoring. Weekly and daily tracking, and the Sentiment, Citation, Content and Technical audits, are paid only.
• Single brand. Agencies running several brands are pointed to sales for custom pricing.

The Starter plan at $99 a month lifts the first two limits with 10 audit runs a month and weekly monitoring, though it still only includes the Visibility Audit. Pro at $299 a month adds all five audits, daily monitoring and 50 runs. Note the older per-audit pricing has gone; it is a subscription now.

Who it suits

Use the free sample if you want a one-off read on how AI models describe your brand before pitching a GEO project internally. If you need to track change over time, or you run more than one brand, the free tier will not get you there and $99 a month is the real entry price.