HubSpot AEO Grader

Freemium

Free one-time check of how AI engines describe your brand

Limited Free Tierfrom $50/mo

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About HubSpot AEO Grader

HubSpot's AI Search Grader (the tool the URL still calls the AEO Grader) tells you how ChatGPT, Perplexity and Gemini currently talk about your brand. Marketing teams and founders use it as a quick sanity check before investing in AI search work. The free version is a one-time report with no account needed.

What the free plan gives you

A composite score out of 100, produced in under two minutes
Five scored dimensions: Sentiment (40 points), Presence Quality (20), Brand Recognition (20), Share of Voice (10) and Market Competition (10)
Coverage of three engines: OpenAI's GPT-5.4 mini, Perplexity and Gemini
A written interpretation of each dimension, not just the numbers
No signup, no credit card, and you can run it for as many brands as you like

Where the free plan stops

The grader is a snapshot. It does not store results, so you cannot see whether your score moved after a content push, and it does not show the individual prompts that produced the answers. There is no competitor tracking over time either. HubSpot's paid AEO product covers all of that for $50/mo with no HubSpot subscription required, and it is also bundled into Marketing Hub Professional and Enterprise.

Who it suits

Use the free grader if you want a baseline number to put in a deck or to check whether AI engines recognise your brand at all. If you need weekly tracking, prompt-level detail or alerts when sentiment changes, the free tool will not get you there and you will be choosing between HubSpot AEO and dedicated trackers.

Key Features

Multi-engine AI brand assessment

Sentiment and share-of-voice scoring

Prioritized recommendations (paid)

Ongoing prompt monitoring (paid)

Pros & Cons

Free with no account needed

Backed by HubSpot

Covers the three major answer engines

Free version is one-time only

Ongoing tracking gated behind paid plan

The free plan in practice

What you can actually do on HubSpot AEO Grader's free plan (1 one-time brand report (no account required)), where it stops, and when it's worth paying.

What you can do free

Composite score out of 100 across ChatGPT, Perplexity and Gemini
Five scored dimensions (Sentiment 40 pts, Presence 20, Recognition 20, Share of Voice 10, Competition 10)
Written interpretation of results
Report in under two minutes
No account, signup or credit card

Where it stops

One-time snapshot, results are not stored or trended
No prompt-level detail or alerts
No competitor tracking over time (needs HubSpot AEO at $50/mo)

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limit (1 one-time brand report (no account required)). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back. Paid plans start at $50/mo.

What's the free tier actually like?

Used HubSpot AEO Grader's free plan? Tell people what it was really like — what you hit, what surprised you, whether the limits held. No account needed.

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