Buttondown
FreemiumMinimalist newsletter tool. Markdown-first, clean, and free for 100 subscribers.
About Buttondown
Buttondown is a minimalist newsletter tool built for writers who prefer Markdown over drag-and-drop editors. It is indie-built, fast, and does not get in the way of writing.
For Writers, Not Marketers
Buttondown strips away the clutter of traditional email marketing tools. Write in Markdown, hit send, and get clean analytics. No bloated feature menus, no complex automations. Just a newsletter.
What You Get on the Free Plan
- 100 subscribers - Enough to validate your newsletter idea
- Unlimited emails - No cap on how often you send
- Markdown editor - Write naturally with full Markdown support
- Custom domain - Use your own domain for your newsletter
- API access - Integrate Buttondown with your website or tools
What to Know
The 100 subscriber limit is small, so you will outgrow the free plan quickly if your newsletter gains traction. Paid plans start at $9/month. Buttondown also supports paid newsletters, letting your subscribers pay for premium content.
Key Features
Pros & Cons
The free plan in practice
What you can actually do on Buttondown's free plan (100 subscribers), where it stops, and when it's worth paying.
What you can do free
- 100 subscribers
- Unlimited emails
- Markdown editor
- Custom domain
- API access
Where it stops
- 100 subscriber limit
- Buttondown branding
When to upgrade to a paid plan
Stay on the free plan while you're comfortably under the free plan's limit (100 subscribers). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.
Categories
Tags
Free Plan Details
| Free Plan | |
| Free Tier | Limited Free Tier |
| User Limit | 100 subscribers |
| Open Source |
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