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Buttondown

Freemium

Minimalist newsletter tool. Markdown-first, clean, and free for 100 subscribers.

Limited Free Tier
Buttondown website screenshot

About Buttondown

Buttondown is a minimalist newsletter tool built for writers who prefer Markdown over drag-and-drop editors. It is indie-built, fast, and does not get in the way of writing.

For Writers, Not Marketers

Buttondown strips away the clutter of traditional email marketing tools. Write in Markdown, hit send, and get clean analytics. No bloated feature menus, no complex automations. Just a newsletter.

What You Get on the Free Plan

  • 100 subscribers - Enough to validate your newsletter idea
  • Unlimited emails - No cap on how often you send
  • Markdown editor - Write naturally with full Markdown support
  • Custom domain - Use your own domain for your newsletter
  • API access - Integrate Buttondown with your website or tools

What to Know

The 100 subscriber limit is small, so you will outgrow the free plan quickly if your newsletter gains traction. Paid plans start at $9/month. Buttondown also supports paid newsletters, letting your subscribers pay for premium content.

Key Features

Markdown editor
Newsletter analytics
Subscriber management
Custom domain
Paid subscriptions
API access
Automations

Pros & Cons

Beautiful minimal design
Markdown support
Indie-built
Supports paid newsletters
Small free tier
Less visual editor
Smaller feature set

Categories

Tags

Startup Friendly

Free Plan Details

Free Plan
Free TierLimited Free Tier
User Limit100 subscribers
Open Source

Free plan includes:

  • 100 subscribers
  • Unlimited emails
  • Markdown editor
  • Custom domain
  • API access

Limitations:

  • 100 subscriber limit
  • Buttondown branding

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