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Ahrefs Webmaster Tools

Free

Free Ahrefs for your own sites. SEO audits, backlinks, and keyword data.

Generous Free Tier
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About Ahrefs Webmaster Tools

Ahrefs Webmaster Tools is a free version of the Ahrefs SEO suite, available to anyone who verifies ownership of their website. It provides access to some of Ahrefs' premium data for your own sites.

Premium SEO Data, Free

Ahrefs has one of the largest backlink databases in the world. Webmaster Tools gives you free access to site audits and backlink data for sites you own, using the same data that powers their $99+/month plans.

What You Get

  • Site audit - Crawl your site for technical SEO issues with prioritized recommendations
  • Backlink monitoring - See who links to your site and track new and lost links
  • Organic keyword data - Discover which keywords your pages rank for
  • SEO health score - Get an overall score for your site's technical health
  • Internal link opportunities - Find pages that could benefit from better internal linking

What to Know

This tool only works for sites you own and verify (via Google Search Console connection). You cannot research competitors or do keyword research for new topics. For that, you need the full Ahrefs subscription. But as a free site audit and backlink monitoring tool, it is hard to beat.

Key Features

Site audit
Backlink checker
Organic keywords
Internal links
Content gaps
Structured data

Pros & Cons

Ahrefs quality data for free
Great site audit
Easy setup with GSC
Only for your own sites
No competitor analysis

The free plan in practice

What you can actually do on Ahrefs Webmaster Tools's free plan, where it stops, and when it's worth paying.

What you can do free

  • Site audit
  • Backlink monitoring
  • Keyword data for your sites
  • SEO health score
  • Internal link opportunities

Where it stops

  • Only your verified sites
  • No competitor research
  • Limited data vs paid

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limits. It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.

Categories

Tags

Free Forever

Also replaces

Free Plan Details

Free Plan
Free TierGenerous Free Tier
Open Source

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