Bing Webmaster Tools
FreeSign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get…
About Bing Webmaster Tools
Bing Webmaster Tools is Microsoft's equivalent of Google Search Console, and because Bing's index also feeds Copilot, ChatGPT search and DuckDuckGo, SEOs use it to check visibility beyond Google. Every feature is free with no paid tier.
What the free plan gives you
The search performance report tracks impressions, clicks and average position across pages and keywords with up to 16 months of data. IndexNow lets you notify Bing and other participating engines the instant a page is added, changed or removed, without waiting for a crawl. Site Scan runs a technical audit of your site for broken links, duplicate tags and missing metadata. The keyword research tool shows Bing search volumes, trending queries and long-tail suggestions. Backlink reports list referring domains, anchor text and link profiles for your site and competitors. The URL inspection tool reports indexing status, crawlability, HTTP codes and blocked resources, and you also get sitemap reporting, a robots.txt tester, crawl control and a site explorer. Third-party guides note a default quota of 10,000 URL submissions a day, with IndexNow pings outside that quota.
Where the free plan stops
It does not stop; there is nothing to upgrade to. The practical limits are that the data covers Bing rather than Google, the keyword volumes are Bing's smaller share of search, and the backlink index is thinner than Ahrefs or Semrush. You can import a verified site from Google Search Console in one click, which removes most of the setup friction.
Who it suits
Anyone who owns a website should verify it, if only for the free backlink data and IndexNow. It is not a replacement for a paid SEO suite, but alongside Google Search Console it covers most of what a small site needs.
Pros & Cons
The free plan in practice
What you can actually do on Bing Webmaster Tools's free plan (Completely free, no paid tier), where it stops, and when it's worth paying.
What you can do free
- Search performance data for up to 16 months
- IndexNow instant URL submission
- Site Scan technical audits
- Keyword research with Bing search volumes
- Backlink reports with referring domains and anchor text
- URL inspection, sitemaps, robots.txt tester, crawl control
Where it stops
- Bing data only, not Google
- Backlink index smaller than paid SEO tools
- URL submission quota (about 10,000/day per third-party guides)
When to upgrade to a paid plan
Stay on the free plan while you're comfortably under the free plan's limit (Completely free, no paid tier). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.
Categories
Free Plan Details
| Free Plan | |
| Free Tier | Unlimited Free Tier |
| User Limit | Completely free, no paid tier |
| Open Source |
What's the free tier actually like?
Used Bing Webmaster Tools's free plan? Tell people what it was really like — what you hit, what surprised you, whether the limits held. No account needed.
No comments yet. If you've used the free plan, you know something the pricing page doesn't say.
Related Tools
Canny Tools Keyword Research
Free keyword research tool pulling live suggestions from Google autocomplete
Game SEO Radar
Free-forever plan to discover Steam game SEO opportunities for guide-site publishers, no card required
Google Search Console
Free tool from Google to monitor your site's search performance.
Something outdated or missing? Let us know