Buffer

Freemium

Social media scheduling for 3 channels free. Plan, schedule, and publish content.

Limited Free Tier

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About Buffer

Buffer is a social media management tool focused on scheduling and publishing content. It is one of the simplest tools in the category, making it a good fit for solopreneurs and small teams who do not need complex analytics or social listening.

Simple Social Media Scheduling

Buffer does one thing well: it lets you write posts, schedule them across multiple platforms, and track basic performance. No overwhelming dashboards, no feature bloat.

What You Get on the Free Plan

3 social channels - Connect up to 3 accounts (e.g., Twitter, Instagram, LinkedIn)
10 scheduled posts per channel - Queue up to 10 posts per platform
Basic analytics - See engagement metrics for your published posts
Link shortener - Create trackable short links for your content
AI assistant - Get help writing and repurposing content

What to Know

The free plan is limited to 3 channels and 10 posts per queue. This works for a solopreneur posting a few times per week, but teams or active publishers will outgrow it quickly. Paid plans start at $6/month per channel.

Key Features

Post scheduling

Multi-channel publishing

Analytics

AI assistant

Link shortener

Landing page builder

Team collaboration

Hashtag manager

Pros & Cons

Clean, simple interface

Reliable scheduling

Good free plan for solopreneurs

Small free tier

Analytics limited on free plan

No bulk scheduling on free plan

The free plan in practice

What you can actually do on Buffer's free plan (1 user, 3 channels), where it stops, and when it's worth paying.

What you can do free

3 social channels
10 scheduled posts per channel
Basic analytics
Link shortener

Where it stops

3 channel limit
10 posts per channel queue
No team features on free plan

When to upgrade to a paid plan

Stay on the free plan while you're comfortably under the free plan's limit (1 user, 3 channels). It's worth moving to a paid plan once you consistently bump into that ceiling, need to remove branding, or want features the free tier holds back.