Buffer

Buffer is a social media management tool focused on scheduling and publishing content. It is one of the simplest tools in the category, making it a good fit for solopreneurs and small teams who do not need complex analytics or social listening.

Simple Social Media Scheduling

Buffer does one thing well: it lets you write posts, schedule them across multiple platforms, and track basic performance. No overwhelming dashboards, no feature bloat.

What You Get on the Free Plan

• 3 social channels - Connect up to 3 accounts (e.g., Twitter, Instagram, LinkedIn)
• 10 scheduled posts per channel - Queue up to 10 posts per platform
• Basic analytics - See engagement metrics for your published posts
• Link shortener - Create trackable short links for your content
• AI assistant - Get help writing and repurposing content

What to Know

The free plan is limited to 3 channels and 10 posts per queue. This works for a solopreneur posting a few times per week, but teams or active publishers will outgrow it quickly. Paid plans start at $6/month per channel.