Best lists / Best free analytics tools

Best free analytics tools

Tools ranked

With a free plan

PostHog

Top pick

Updated June 2026 · Independent, no paid placements

Analytics splits into two jobs: simple traffic counting and deep product analytics. I ranked the free plans across both, weighting how many events or pageviews you get before the wall.

At a glance

#	Tool	Best for	Free tier
1	PostHog	Product analytics	1M events/mo free
2	Google Analytics 4	Free traffic data	Unlimited — fully free
3	Umami	Privacy-first and simple	3 websites, 100K events/mo
4	Matomo	Owning all your data	Unlimited if self-hosted
5	Pirsch Analytics	Small sites	10K pageviews/month

PostHog

Top pickGenerous Free Tier

Best for: Product analytics

Open source product analytics with session recordings, feature flags, and A/B testing.

PostHog's free tier includes 1M events a month plus session replay, feature flags, and experiments in one tool. For a product team it is the most you can get free before paying, by a wide margin.

What's good

All-in-one product analytics
Extremely generous free tier
Open source
Self-hostable

What's not

Can be complex for simple use cases
Learning curve for advanced features

Pricing

Free plan available

Visit PostHog Read review

Google Analytics 4

Unlimited Free Tier

Best for: Free traffic data

Google's free analytics. Event-based tracking with AI insights. Unlimited.

GA4 is free with no real cap and remains the default for understanding traffic sources and conversions. The interface is divisive, but the price and reach are unmatched.

What's good

Completely free
Unlimited data
Google integration
Powerful features

What's not

Privacy concerns
Complex interface
Steep learning curve
Data sampling

Pricing

Free plan available

Visit Google Analytics 4 Read review

Umami

Generous Free Tier

Best for: Privacy-first and simple

Simple, fast, privacy-focused open source web analytics.

Umami's cloud free plan covers 3 websites and 100K events a month, with a clean privacy-friendly dashboard and no cookie banner needed. It is also open source if you'd rather self-host for free.

What's good

Very easy to self-host
Clean modern UI
Generous free cloud tier
Active development

What's not

Less mature than Plausible
Fewer integrations

Pricing

Free plan available

Visit Umami Read review

Matomo

Generous Free Tier

Best for: Owning all your data

Open source web analytics with 100% data ownership. Self-host for free.

Matomo is free and unlimited if you self-host, giving you a full GA-style analytics suite where the data never leaves your server. Pick it when compliance or ownership is the priority.

What's good

100% data ownership
Feature-rich
GDPR compliant out of the box
WordPress plugin

What's not

Self-hosting can be complex
UI less modern than alternatives
Cloud version is expensive

Pricing

Free plan available

Visit Matomo Read review

Pirsch Analytics

Limited Free Tier

Best for: Small sites

Privacy-friendly, cookie-free analytics. Simple and lightweight.

Pirsch gives 10,000 pageviews a month free with a fast, minimal, privacy-first dashboard. A good fit for a personal site or early project that just wants clean numbers.

What's good

No cookies needed
Clean dashboard
Fast and lightweight

What's not

Small free tier
Fewer features than PostHog

Pricing

Free plan available

Visit Pirsch Analytics Read review

How I ranked these

Free event or pageview ceiling
Privacy and data ownership
Whether it is hosted-free or self-host-free

Rankings are based on research, not paid placement. Some links are affiliate links, which never change where a tool ranks.

FAQ

What is the best free analytics tool?

For product analytics, PostHog (1M events/mo free). For plain traffic, GA4 is free and uncapped, while Umami and Matomo are the privacy-first picks.

Are these GDPR-friendly?

Umami, Matomo, and Pirsch are designed to be privacy-first and can run without cookie consent in many cases. GA4 needs the usual consent setup.

Browse all free analytics tools