Why look for free alternatives to HubSpot Marketing Hub?

Starting with a free alternative to HubSpot Marketing Hub lets you test the tool in your actual workflow before committing to a paid plan. When you're ready to scale, you'll already know which features matter most to your business.

Are these free alternatives actually good?

These tools are used by thousands of businesses. Their free plans are designed to let you evaluate the product thoroughly before upgrading. Many founders end up staying long-term.

Back to Alternatives

Free Alternative to HubSpot Marketing Hub

Get CRM and marketing features free before committing to HubSpot Marketing Hub's $800/mo Professional plan.

The best free alternative to HubSpot Marketing Hub is Brevo (ex-Sendinblue).

1. Brevo (ex-Sendinblue)

FreemiumGenerous Free Tier

All-in-one marketing platform with 300 emails/day free and unlimited contacts.

Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email marketing, SMS, WhatsApp campaigns, chat, and CRM. Founded in 2012, it stands out for offering unlimited contacts on every plan, including the free tier.

More Than Email

While most email platforms charge by subscriber count, Brevo charges by email volume. This means you can import your entire contact list without worrying about hitting a subscriber cap.

What You Get on the Free Plan

Unlimited contacts - Import and manage as many contacts as you want
300 emails per day - Roughly 9,000 emails per month, enough for a growing newsletter
Email campaigns - Drag-and-drop editor with professional templates
Transactional emails - Send password resets, order confirmations, and notifications
SMS marketing - Send text messages (pay-per-message)
Chat widget - Add live chat to your website

Multi-Channel Marketing

Brevo is one of the few platforms where you can manage email, SMS, and WhatsApp campaigns from a single dashboard. The built-in CRM lets you track deals and customer interactions alongside your marketing efforts.

Key features include:

•Email marketing
•SMS marketing
•WhatsApp campaigns
•Chat widget
•CRM
•Marketing automation
•Transactional emails
•Landing pages

Pros

Unlimited contacts on free plan

Multi-channel marketing

Built-in CRM

Transactional email support

Cons

Daily email limit on free plan

Brevo branding on free plan

Interface can feel cluttered

Free planEmail Marketing CRM

2. Erxes

Open SourceGenerous Free Tier

Open source CRM + marketing + help desk all-in-one. Self-host free.

Erxes is an open source experience operating system that bundles CRM, marketing automation, help desk, and more into a single platform. Self-host the entire suite for free.

All-in-One Open Source

Instead of paying for separate CRM, email marketing, live chat, and help desk tools, Erxes combines them all. The trade-off is complexity: setting up and maintaining a self-hosted instance requires technical expertise.

What You Get

CRM - Contact management, deal pipelines, and activity tracking
Marketing automation - Email campaigns, SMS, and automated workflows
Help desk - Ticketing system with SLA management
Team inbox - Shared inbox for customer conversations
Forms and popups - Lead capture tools for your website
Knowledge base - Self-service help center for customers
Segments - Group contacts and companies by behavior and properties

What to Know

Erxes is powerful but complex. Documentation has gaps, and the learning curve is steep. It is best suited for technical teams who want to replace multiple paid tools with a single self-hosted platform.

Key features include:

•CRM
•Marketing automation
•Help desk
•Forms & popups
•Knowledge base
•Team inbox
•Segments
•Automations

Pros

All-in-one platform

Open source

Replaces multiple tools

Cons

Complex to set up

Documentation gaps

Steep learning curve

Free planCRM Customer Support Marketing

Why start free before committing to HubSpot Marketing Hub?

HubSpot Marketing Hubis a great product. But committing to a paid plan before you've tested it in your workflow means you're guessing about what you actually need.

The tools listed above let you start free and get real experience. You'll learn which features matter to your business, which ones you never use, and whether upgrading to HubSpot Marketing Hub or staying with an alternative makes more sense long-term.

Start free, test thoroughly, and upgrade with confidence when the time is right.

Frequently Asked Questions

Why start with a free alternative to HubSpot Marketing Hub?

Testing tools on a free plan lets you evaluate them in your actual workflow. You'll know exactly what you need before committing to a paid plan, whether that's HubSpot Marketing Hub or one of these alternatives.

Are these tools good enough to grow with?

These tools are used by thousands of businesses at every stage. Their free plans are designed to let you evaluate thoroughly. When you're ready to scale, upgrading is straightforward.

When should I upgrade from the free plan?

Upgrade when you consistently hit the free plan's limits and a paid tier would save you meaningful time or unlock features your business needs. You'll know when it's time.